Programme

Achieve two Master's degrees and a work and study programme (alternance). Take advantage of the leading management and digital expertise at ESCEM Business School (France)
and University of Greenwich's Business School (UK).
You will strengthen your intercultural abilities, learn to develop integrated communication strategies, and benefit from both institutions' extensive networks. This program is designed to provide graduates and professionally qualified managers with understandings of key aspects of marketing communications and the necessary skills to research, assess, and evaluate data and implement marketing strategies.

The University of Greenwich offers future students the opportunity to stay in a dormitory at Macmillan Village just minutes from the campus.

1st semester in London

Foundations

- Foundations of scholarship
- Research methods

International Marketing & Communication

- Developing advertising and promotional strategy
- Inside the customer's mind (EU)

2nd semester in France

International marketing & communication

- International negociation in marketing & communication
- International public relations & sponsorship
- Branding strategy in international business
- Communication & social media marketing
- Global communication strategies
- Business strategy simulation

MANAGEMENT ET GESTION

Marchés publics et appels d'offres
Droit de l'image
Droit des contrats à l'international
Management et leadership
Analyse financière

MARKETING STRATÉGIQUE

Data Management
Gestion de la relation client et cycle de vie
Mission de consulting
Customer Experience Tracking
Distribution
Brand Management
Marketing social
Chef de produit

COMMUNICATION GLOBALE ET CORPORATE

Media planning et KPI
Webdesign et ergonomie
PHP, MySQL, Ajax, Javascript avancé

MARKETING DIGITAL

Online Communication Strategy
Communication de crise
Sponsoring et mécénat
Production de contenus vidéo

Développement Personnel

Compétition d'agences
Bureautique
Grand oral professionnel
Mémoire
E-learning

LANGUE

Business English
Préparation TOEIC

Manager du Marketing et de la Communication Reconnu par l'État niveau 7
Titre RNCP Manager du Marketing et de la Communication inscrit par arrêté du 27 décembre 2017, publié au journal officiel du 30 décembre 2017 (code NSF 312m) et délivré sous l’autorité de SAS ISIMI-PPA
Crédits ECTS : 60 par année

Studying rythm

Rythme d'étude ESCEM - Cycle Mastère 4

4th year

Work-and-study program possible
 
Septembre - Décembre

Courses in London

 
Janvier - Août

Courses in France (work-and-study program possible)

Rythme d'étude ESCEM - Cycle Mastère 5

5th year

Work-and-study program compulsory
 
Septembre - Août

Courses in France (work-and-study program compulsory)

Possible careers

Salary

33K€

Average salary on graduation

55K€

Average salary after 10 years of working experience